Research

Foundation of  Data Mining


We focus on the some fundamental issue in data mining.

  • Exploring the nature of class imbalance
  • Development of techniques for imbalanced data sets with asymmetric cost
  •  Model evaluation metrics

Marketing Analytics


Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. Our research team currently focuses on the following topics in marketing analytics:

  • Customer churn (retention) modeling
  • Profit-driven marketing
  • Customer segmentation and profiling